Unfortunately this industry is dominated by such charlatans. Some will call you up because you’ve appeared somewhere on the net, and grab your interest by saying that some modelling agency, with a name borrowed from some fashion label or other, is interested in you, and inviting you to a free shoot. Of course nothing is ever really free. All the indications will be that you have to pay for the shots, and it won’t be cheap. But if you don’t pay, you won’t be considered for their agency. Actually in reality there is no agency, it’s just a photo studio. The shots, whilst ok photographically, will be just like the ones taken of the last 1,000 girls who happened through their doors, and the at least £500 you pay won’t get you anywhere in the modelling world.
The photographer’s past work is all-important, because it’s a strong indication of what you’ll get. Nothing is ever free. If you’re paying money, make sure what you’re paying for is worth having. If you’re not paying money, ask yourself why this is! Eyes wide open, girls and boys, or you’ll only have yourselves to blame.
Jon Silver is a Sussex photographer based in Brighton.